Selling over-the-counter (OTC) medicines in a pharmacy can be daunting for a pharmacy student. This is especially true when it’s your first day on placement and you only recognise ‘Iglü Gel’ from that time you had a mouth ulcer. Having been confronted with the seemingly unachievable task of learning about all the OTC medicines, and somewhat competently completed a summer placement, I think these five are the most important tips (unfortunately not every customer is looking for Iglü):
I also came across with this article as well: http://pharmamkting.blogspot.com/2011/07/branded-pharma-wages-war-against.html
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